Investment & ROI

What it costs.
What it earns back.

Yellowwood Atelier is an investment, not an expense. Every engagement is scoped to pay itself back in lift on ADR, occupancy, review velocity, and forced appreciation — usually inside the first operating year.

The frame

Design is the highest-leverage spend in a short-term rental.

A short-term rental's revenue is set by four numbers: average daily rate (ADR), occupancy, review velocity, and the equity value of the asset itself. Every one of those moves with design.

An undesigned property and a Yellowwood Atelier property collect rent from the same guests, on the same platforms, at very different rates. The math compounds: a higher ADR multiplies across nights, the occupancy lift multiplies across the year, and the photography, reviews, and brand carry the asset's appraised value upward over a 5-year hold.

"The design fee isn't a cost. It's the highest-yielding line item in the project."

i
ADR Lift
+47%
Average daily rate over prior pricing on a recent Yellowwood Atelier project (Cabin in Broken Bow, 2025).
ii
First-Month Occupancy
90%
Booked nights in the first 30 days post-launch — a function of editorial photography and OTA optimization.
iii
Review Score
5.0
Average guest review on Yellowwood Atelier-designed properties. Reviews compound into platform algorithm lift.
iv
Forced Appreciation
$250K–$400K
Equity gain on a 5-year hold from the income lift alone, before market appreciation. Modeled from a $200 → $280 ADR lift and 60% → 85% occupancy at 7–10% cap rates.
Before you look at our prices

See your furnishing budget — free, in 60 seconds.

Most owners arrive at the design conversation without a clear furnishing budget. Yellowwood Atelier publishes a free, category-by-category estimator that returns a defensible starting point — so you can scope your project before you decide to apply.

Or paste a Zillow URL, and the studio will email you a property-specific custom estimate within 24 hours.

Open the free estimator →
What it covers
  • Bedrooms — beds, soft goods, lighting, art
  • Common spaces — sofas, dining, lighting, rugs
  • Kitchen tools, tabletop & small appliances
  • Bathrooms — linens & décor
  • Wallpaper & wall treatments
  • Outdoor zones & hospitality amenities
  • Install, freight & sales tax estimates
Return estimator

The math on your property.

Tell us your current ADR and occupancy. We'll show you what a Yellowwood Atelier engagement could lift it to — using the studio's own benchmarks. Placeholder math · ranges to confirm

$250
The nightly rate your listing currently averages.
55%
Booked nights as a percent of available nights.
+35%
The studio's recent benchmark is +47%. Adjust to your market.
Current annual revenue $50,188
Projected ADR after Atelier $338
Projected occupancy after Atelier 75%
Projected annual revenue $92,381
Year-one revenue lift $42,194

Estimator uses 2026 US STR market benchmarks and a simplified model. Actual ROI depends on market, asset class, seasonality, and operating costs. Yellowwood Atelier provides a property-specific projection during the strategic direction phase.

Three engagements

Investment by tier.

Three ways to commission Yellowwood Atelier. Choose the one that matches how much of the six-step method you want the studio to lead. Ranges below reflect Atelier's current studio pricing — positioned just below the boutique-hospitality midpoint while the studio establishes its portfolio, moving to full premium in year two.

The Studio Brief
Strategy + Design only · for owners with their own GC and operator
Design fee
$5,000 – $14,000
Plus FF&E at cost + 28% procurement fee
  • Strategic Direction
  • Editorial Interior Design
  • FF&E spec & procurement support
  • Two rounds of revision
Apply
The Yellowwood Portfolio
Multi-property partnerships · 3+ properties annually
Investment
Bespoke
Negotiated annually · structured for portfolio leverage
  • Everything in The Atelier Engagement
  • Portfolio-wide design language
  • Bulk procurement & shared sourcing
  • Unified hospitality kit across properties
  • Direct-booking site design (with Properties)
  • Quarterly performance review
Apply
Scope

What the design fee covers.

Included in the design fee

  • All six studio phases of your chosen tier
  • Concept boards, schemes, and material palettes
  • Full FF&E specification and procurement management
  • Lighting plans and fixture selection
  • Vendor sourcing & bulk-buy negotiation
  • Receiving & QC of all FF&E
  • Listing copy and OTA build (Atelier Engagement)
  • Three rounds of revision per phase
  • Studio-side project management

Estimated separately

  • FF&E (billed at supplier cost + procurement fee)
  • Travel, lodging & per diem (on-site install — future option)
  • Custom millwork & cabinetry fabrication
  • Architectural collaboration & permits
  • General contractor & trades
  • Photography production beyond studio direction
  • Property management fees (handled by Yellowwood Properties or your operator)
  • Sales tax and procurement freight
How we price FF&E

Transparent. Operator-honest.

FF&E (furniture, fixtures, equipment) is the largest line item in any short-term rental design project. Yellowwood Atelier bills it at supplier cost plus a transparent procurement fee — disclosed at the start of the design phase, locked into the budget, no hidden trade markups.

Most STR design firms inflate FF&E behind opaque "trade pricing." Yellowwood Atelier is operator-run. We've been on the owner side of that bill, and we won't run a project that way.

Supplier cost at cost
Procurement fee + 28%
Receiving & QC included
Trade markups none
Payment schedule

Billed in milestone draws.

30%
At signing
Deposit · kicks off Strategic Direction
30%
Design close
Editorial Design approved · procurement begins
30%
Pre-install
Install & launch readiness
10%
At handoff
Final balance · operations transition

FF&E is billed separately — collected 100% before supplier purchase orders are placed. This industry-standard rule protects both parties: no procurement risk, no cashflow gaps.

For context

What the rest of the STR design market charges.

Short-term rental interior design pricing varies widely. Yellowwood Atelier is positioned in the upper editorial tier — but uniquely bridges design through hospitality and operations, which most firms don't.

$2K–$7K
Entry STR designer · design only
$5K–$15K
Mid-market STR firm · design only
$15K–$50K+
Boutique hospitality designer

Yellowwood Atelier sits between the mid-market and boutique-hospitality tiers — but delivers strategy, design, hospitality, and launch as one system, where most firms stop at design. Ranges above are 2026 US market benchmarks; sources on request.

Investment & ROI

Questions on the numbers.

What's the typical ROI on a Yellowwood Atelier engagement?
Yellowwood Atelier projects target a measurable lift in ADR and occupancy. Recent benchmarks include a 47% ADR lift versus prior pricing and 90% first-month occupancy. Combined with forced appreciation on the asset itself, design fees typically pay back inside the first operating year. A property-specific ROI projection is delivered as part of Phase 1 (Strategic Direction).
What is FF&E and how is it billed?
FF&E is the furniture, fixtures, and equipment specified in your design. Yellowwood Atelier bills it at supplier cost plus a transparent 28% procurement fee — no hidden trade markups, no inflated quotes. Residential design firms typically add 45–100% markup on FF&E; Atelier's 28% reflects boutique STR volume pricing and an operator-honest bias. The full FF&E budget is locked at the close of the design phase, and payment is collected 100% before supplier purchase orders are placed.
Are there financing options?
Yellowwood Atelier engagements are billed in milestone draws aligned to project phases — deposit at signing, draws at design close, pre-install, and handoff. The phased structure spreads the investment across the project timeline. Third-party financing options are available case by case for The Yellowwood Portfolio tier.
What's NOT included in the design fee?
FF&E is billed separately at cost plus procurement fee. Travel and lodging for on-site install — future option, custom millwork fabrication, architectural collaboration and permits, general contractor and trades, photography production beyond studio direction, sales tax, freight, and ongoing property management are all estimated outside the design fee. The Investment page above lists the full split.
How does pricing change for The Yellowwood Portfolio tier?
The Yellowwood Portfolio is structured for owners commissioning three or more properties annually. Pricing is bespoke and reflects bulk procurement leverage, shared design language across properties, and ongoing strategic retainer. Portfolio engagements typically deliver lower per-property design fees than single Atelier Engagements due to systemized creative direction and shared sourcing.
What about international or destination projects?
Yellowwood Atelier is U.S.-based and works domestically as a default. International or remote-destination projects are considered case-by-case, with travel, customs, and freight estimated separately and billed at cost.
Ready

Apply for a property-specific investment scope.

Every engagement begins with a discovery call and a property-specific ROI projection — free to apply. Yellowwood Atelier responds within five business days regardless of fit.

Apply to work with Yellowwood Atelier Free to apply · 4–6 engagements per season · Replies within 5 business days