Hero photo slot: gilded-spur_exterior-hero.jpg
Case study · 2026

Gilded Spur.
Equestrian luxury
in the hideaway.

A Yellowwood Atelier design + brand engagement
The cabin that lifted ADR from $175 to $437 and occupancy from 36% to 95% in its first month relisted.
$437
Launch ADR
up from $175
95%
First-month occupancy
up from 36% market
25
Bookings in
week one listed
5.0
Average guest
review score
The market context

Broken Bow is saturated.
That's the opportunity.

Hochatown / Broken Bow has thousands of competing listings, and most of them look the same. Pre-design, this property was performing like one of them.

Market median ADR (3BR Broken Bow)
$239 – $330
Property ADR before design
$175
Property occupancy before design
36% (market underperformance)
Property ADR after Atelier launch
$437
Property occupancy first month
95%
Bookings in first week relisted
25

The owners came to Yellowwood Atelier with a 3-bedroom cabin that was already built, already on Airbnb, and already underperforming. $175 ADR. 36% occupancy. Below market median in both directions, on a property that should have cleared $300 a night without much effort.

The problem wasn't the cabin. The cabin was fine. The problem was that nothing about the listing photographed differently from the four hundred other 3-bedroom cabins in Hochatown.

When a market is this saturated, the only listing that wins is the one that looks like a different category of property.

That's the engagement Yellowwood Atelier was hired to deliver. Full interior redesign plus a brand the property never had: name, identity, in-property applications, direct-booking site visual style. A complete repositioning of an existing asset.

Before and after

Same cabin.
Different category.

The numbers below are the same property, before and after Yellowwood Atelier. One season. One redesign. One brand.

Before · pre-Atelier
$175
ADR · below Broken Bow market median
36%
Occupancy · underperforming the market
No property name. Generic listing. Cabin photos that looked like every other cabin in Hochatown.
After · Atelier engagement
$437
ADR · +150% over prior pricing
95%
First-month occupancy · 2.6× prior performance
A named, branded equestrian-luxury hideaway. Custom horse mural. Full wellness circuit. Direct-booking site at gildedspurcabin.com.
The design story

An equestrian retreat,
in a cabin in Oklahoma.

"Rustic. Horses. Refined. Private. With a bit of unexpected funk." That was the brief, written on the first page of the Canva concept board.

Most Broken Bow cabins commit to "cabin" and stop there. Wood walls, leather, antlers. The math says it should work. The math is also why every cabin in the market is interchangeable.

Gilded Spur was designed against that. The reference set: heritage equestrian, refined western fine art, layered leather, and a Sherwin-Williams palette anchored by Antiquarian Brown with Dard Hunter Green as the deep accent. Painted blue cabinetry against pine. A custom horse mural in the great room treated like a gallery canvas, not a commercial print. Vintage duck decoys on the chimney column. Cowhide rugs, leather sectional, hand-painted horse triptych in the primary bath.

Outside, the brief got bigger. The wellness circuit (hot tub, sauna, cold plunge) and the covered pool bar with green-and-white striped awning push the property into a different ICP entirely. Couples on weekend retreats. Wellness-focused families. Double-date trips. Adults who want a hideaway, not a noisy lake cabin.

The Equestrian-Luxury concept made it possible to ask $437 a night because the property no longer competes with $239 cabins. It competes with boutique hotels.

The literal before and after

Same cabin.
Different property.

The "before" photos came from the prior Airbnb listing. The "after" photos were shot by GracieLuxe Co after the Yellowwood Atelier rebuild. Same address. Same square footage. The backyard is where the engagement made the most aggressive moves. Inside, every room was rebuilt as a moment.

Before Gilded Spur backyard in Broken Bow OK before the Yellowwood Atelier rebuild: bare yard, plain adirondacks around a fire ring, no pool, no wellness installations, no landscaping
After Gilded Spur cabin backyard hero at sunset, Hochatown OK luxury vacation rental: in-ground pool, covered pool bar with green-and-white striped awning, cabin lit up, cornhole with branded throw pillows, fire pit, hammocks, string lights

The backyard. The original listing called the yard a feature. The Atelier engagement built the backyard into the property: in-ground pool, covered pool bar, full wellness circuit, hammocks, fire pit, cornhole. This is the photograph guests post first.

Before Gilded Spur cabin in Broken Bow OK before Yellowwood Atelier design, side angle of the original backyard footprint: bare grading, no pool, no outdoor amenities
After Gilded Spur backyard after Yellowwood Atelier design, second angle, Hochatown OK vacation rental: full outdoor resort program with pool deck, cedar-barrel sauna, hot tub, covered pool bar

From the other side. Cedar-barrel sauna, cold plunge, pool, pool bar, hot tub, and a fenced perimeter that lets guests use every zone at once.

Before Gilded Spur great room before Yellowwood Atelier design, Broken Bow OK cabin: cathedral ceiling, sage-painted kitchen island, exposed wood walls, generic chandelier, no art or programming
After Gilded Spur cabin great room after Yellowwood Atelier design, Hochatown OK equestrian-luxury vacation rental: marble island, leather counter stools, brass chandelier, vintage duck decoys on stone chimney column, GS crest signage, horse mural visible

The great room, wide. The cabinetry stayed. The chandelier, brass, leather, marble, and the painted-mural wall changed the room's whole category.

Before Gilded Spur great room before the mural was added, Broken Bow OK cabin: blank shiplap wall, generic leather sectional, no horse mural, no character
After Gilded Spur great room horse mural by Magic Hat Murals (Jes Weiner), Hochatown OK equestrian-luxury cabin: hand-painted horse mural anchoring the wall, cowhide rug, leather sectional, blue-striped armchairs

The mural wall. Same blank shiplap, transformed by Magic Hat Murals (Jes Weiner) into the property's defining art moment. The wall guests stand in front of first.

Before Gilded Spur primary bedroom before Yellowwood Atelier design, Broken Bow OK cabin: cathedral wood walls, sunburst chandelier, basic gray quilted bedding, barn door to bath
After Gilded Spur primary bedroom after Yellowwood Atelier design, Hochatown OK equestrian-luxury cabin: 'under the Oklahoma sky with you' custom neon sign, four-poster steel bed, oxblood velvet bedding, plaid pillows, equestrian-print drapes

The primary bedroom. Same room, same barn door. The four-poster steel bed, oxblood velvet, equestrian-print drapes, and the "under the Oklahoma sky with you" neon turned a generic primary into the listing's most-photographed interior moment.

Before Gilded Spur second bedroom before Yellowwood Atelier design, Broken Bow OK cabin: dark wood walls, basic iron bed, plain bedding, no character
After Gilded Spur second bedroom after Yellowwood Atelier design, Hochatown OK vacation rental cabin: layered linens, plaid throw, draped pendant lights, refined equestrian-cabin styling

The second bedroom. Same room, same wood walls. New bed, new lighting, new layering — every secondary bedroom in the property gets the same level of attention as the primary.

Before Gilded Spur upstairs loft before Yellowwood Atelier design, Broken Bow OK cabin: empty wood-walled room with basic seating, no game-room programming yet
After Gilded Spur upstairs loft game lounge after Yellowwood Atelier design, Hochatown OK cabin: 'Spur Up Some Fun' custom neon, shuffleboard table, layered cushion seating, hand-painted slant-wall mural

The loft, in use. Shuffleboard, neon, sleeper sofa, slant-wall mural. The blank upstairs room reimagined as the adult game lounge.

Before Gilded Spur upstairs loft before Yellowwood Atelier design, second angle, Broken Bow OK cabin: empty programmed area, no arcade or game build-out yet
After Gilded Spur upstairs loft game zone after Yellowwood Atelier design, Hochatown OK luxury vacation rental: full-size arcade, hand-painted Oklahoma landscape slant-wall mural, custom bunks, cowhide rug

The loft, second angle. The hand-painted slant-wall mountain mural anchors the room. Arcade, custom bunks, neon, cowhide rug.

Before Gilded Spur kids bunk room before Yellowwood Atelier design, Broken Bow OK cabin: plain white-painted built-in bunks, white shiplap walls, basic bedding, no styling
After Gilded Spur kids bunk room after Yellowwood Atelier design, Hochatown OK equestrian-luxury vacation rental: custom cabin-style bunks, equestrian art panel, painted vanity, layered linens

The kids' room. Reframed from a plain bunk room into a small cabin-within-a-cabin, layered with the same equestrian language as the rest of the property.

The backyard, in detail

A backyard programmed like a resort.

Three outdoor zones. Each one a reason to stay outside until the stars come out.

i.

The swim zone

In-ground pool with travertine deck, striped umbrellas, daybed cabana, and cornhole on the side yard.

ii.

The wellness circuit

Hot tub, cedar-barrel sauna, cold plunge, outdoor strength station with kettlebells and rings, yoga lawn.

iii.

The covered pool bar

Cedar-roofed pool bar with green-and-white striped awning, marble counter, TV, leather counter stools.

The amenity stack

Stacked amenities. Staged moments.

Most cabins offer an amenity. Yellowwood Atelier thoughtfully stacks them in design and styles them to show how a guest will actually use them. Real moments are what book. Usability is what drives five-star reviews.

Pool bar · cocktail hour

Bourbon poured, ice bucket out, Maker's Mark, roses, red bar stools, the western-scene TV running quietly behind. The pool bar after the kids have gone to bed.

Poolside · drinks where guests already are

A teal side table set with a whiskey and a mint julep tin at the pool's edge, the pool bar with its green-and-white striped awning across the water. The drink station walks